What do you have to consider before you start to build a shop from scratch?
#shopify #bascics #planning
Shopify is evolving fast. So I thought instead of writing down some sort of cookbook recipe, I start with some general thoughts.
- As a Designer the question if there is already a finished design (branding) available comes to my mind immediately. Because if there isn't a design, I can create one.
- How many products will there be when the shop goes live for the first time. This is important for many reasons, one is, because a big inventory makes changes much more time consuming.
- What kind of Product should be sold in the Shop? What makes the product unique and stand out compared to its competitors?
- Do the individual products habe product variants (for example different colors, sizes, ...)
- What languages shoud the shop frontend be able to display?
- In which countries does the client want to sell? Are they in the European Union?
- Can the shop be run with one-stop-shop? Is there a tax consultant we can ask during the project?
- Does the client have experience with ecommerce? Is he a digital native for example?
- What will be competitors of your shop? What is the Shop URL of this competitors?
- Does the client like one Shop in particular and wants it to be a kind of blueprint for the shop we create?
- Is there a deadline that has to be met?
- Is there already a domain registered for the shop? If so, at which provider?
- Where will the shop have its head office?
- Is there a feature the shop should have, which extends the functionality of a regular shop? Something special?
- Is there someone on client side who helps working on the shop and helps delivering informations for the shop that are needed.
- Who ist the contact person on client side?
There are many things you should think about in advance, if you want to build a shop. Of course, try and error is an option, too. But especially when you are working with a SaaS you have to follow the rules of the tool. Even though some things can be undone, there are certain configurational steps, where your freedom is limited to a set of options. For example the shop has to have a phone number. You can not go live without it. Knowing things like that makes configuring the shop much easier and also faster, as you can get the information in advance.